Transmutation
Free me.
This packaging project was based on the creative process of a local jewel designer and became an immersive experience for the consumer. Based on the uniqueness of every piece of jewelry created, we treated the product as a living being, one that was made specifically to be freed by each consumer. Sealed in a hermetic environment, this jewel-being waits for someone to break their confinement and reveal its properties.
The packaging consists of a protective envelope, a scalpel, black latex gloves and a petri-dish with a silicone bed, where the piece of jewelry can rest easily and safely.
