INVESTIGATING FEMININE ARCHETYPES
Little Red Whispers

In this conceptual book, Little Red Riding Hood’s story is told in four chapters, according to visual language inspired by the characters in Ingmar Bergman’s Cries and Whispers (1972). Both works are permeated by similar themes: familial ties, death and rebirth, danger, fear, vulnerability, with the color red playing a central role. Using a semiotic method, we analyze the suffering Agnes, the seductive Maria, the unsurmountable Karin, and the pious Anna, to create a frame for Little Red Riding Hood’s story. With a non-linear narrative that intercalates dialogues from the movie with excerpts from the original fable, this book encourages the reader to feel and to assign their own meanings to the story.
WHY IT'S RELEVANT
People’s sense of right and wrong are built over an immense cultural bedrock that stems from the collective - what a society is exposed to over decades - and reflects on the individual. From this sense of morality and complex network of meanings, stereotypes are born and then become controlling images, that is,
instruments by which those in power continue to oppress certain identities. To investigate female archetypes in literature and cinema is to make evident that no story is unbiased and that there are very particular points-of-view behind character’s behaviors and appearances.

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