occo - graphic design

This is the result of my graduation project in Visual Communication Design. Based on theory and professional experience, I argued that it's possible to design a visual tool for personal development especially suited to increase learning and self-awareness in organizational development settings. The final solution was developed after extensive documentary and user research in the intersection between graphic design and organizational development and focused on the Brazilian market. Despite the initial scope, the final result seems relevant to as wider audience and self-development in a broader sense, i. e. a visual tool for professionals that have conversations as the center of their activity.